Gaucho Piccadilly

01What to order

• Ribeye, 300 g / 11 oz to 500 g / 18 oz£42 for 300 g / 11 oz, £55 for 400 g / 14 oz and £65 for 500 g / 18 oz on the October 2026 online menu.
• Sirloin, 300 g / 11 oz to 500 g / 18 oz£37, £46.50 and £55. The menu describes it with a strip of crackling, the fat cap left on.
• Churrasco fillet (spiral-cut), 250 g / 9 oz£45: the fillet is cut in a spiral, opened out and marinated in garlic, parsley and olive oil before the grill. A churrasco rump of 250 g / 9 oz is £27.
• Chimichurri ribeye, 350 g / 12 oz£55, spiral cut and slow-grilled with chimichurri.
• Chateaubriand, 500 g / 18 oz or 700 g / 25 oz£79 or £115, the center of the fillet for sharing. The Gaucho Platter, 1.2 kg / 2.6 lb of sirloin, rump, ribeye and fillet, is £130.
• Empanadas and humitaThree-cheese empanadas at £7.95 or wagyu beef at £9.95; humita, creamed corn with goat's curd, at £6.75.

02The beef

Breed, feed and country, in that order, and the sources are not recent. In 2013 the website named Argentina as the only origin and said only free-range, grass-fed British breeds made the grade; that year the menu also carried tapa de ancho, the cap of the ribeye. In 2018 Time Out reported that every cut on the display board came from Argentina and named sirloin and colita de lomo. The 2026 menu gives cuts and weights in English, describes the ribeye as delicately marbled, and mentions Argentine beef only for the children's burger. It states no grade, no aging and no feeding days. The number: 2018, the latest source in this note to put Argentina on the steaks.

03The fire

Gaucho calls its cooking the art of open-fire cooking, and its menu says the asado is grilled over open flames. The chimichurri cuts and the chateaubriand are slow-grilled, and one ribeye is finished with a whisky glaze and smoked over cherry wood. No source names the fuel under the grill.

04The story

Gaucho dates itself to 1994. The Piccadilly page says the concept started small, in the basement of the former home of the Spanish Ambassador, before growing into the three-story building on Swallow Street, which the house calls the first Argentinian steakhouse of its kind in London. In July 2018 the group entered administration; in September Investec and SC Lowy set up a company to buy it, keeping 16 steak restaurants and 750 jobs, with Martin Williams of M Restaurants advising on its next stage. Today the group lists restaurants in nine British cities, from London to Glasgow.

05The practical

25 Swallow Street, London W1B 4QR, a few steps from Regent Street. Phone 020 7734 4040, also on WhatsApp. Open Monday to Thursday 12:00–22:00, Friday and Saturday 12:00–23:00, Sunday 12:00–21:00. A pre-theater menu runs Monday to Saturday, 16:00–18:30: two courses for £18.95 or three for £20.95. Private rooms: the Ambassadors Room (100 seated), the Andes Room (50), the Wine Room (22) and the Spanish Room (12); the whole house seats 500. Chimichurri or a Malbec and bone marrow jus costs £4 a sauce. Prices come from the group's online menu, which does not name a location.

Address

25 Swallow Street, Piccadilly, London W1B 4QR

Phone

+44 20 7734 4040

Website

gauchorestaurants.com

Directions

Google Maps ↗

06In London’s selections